Commercial
Background With climate change at the top of everybody’s minds now, I thought that I would share some behind the scenes of a recent PR photography shoot. A PR agency commissioned me to conduct a PR photography shoot for Ionity, a company that operates high powered electric vehicle charging stations. IONITY is a joint ventureRead More…
Commercial
There is an adage when it comes to the retail environment. “Retail is detail”, which was attributed to James Gulliver, the head of Fine Fare/ Safeway in the 70’s. This is still true today as the little details really matter and sometimes it is what sets a business apart from its competitors. Background This wasRead More…
Commercial
During the COVID-19 pandemic whole areas of our lives have changed. An amazing statistic recently revealed that there has been a 750% increase in Google searches for take-away afternoon teas. What has changed in your business? How have you pivoted in these challenging times? So many have now made the shift to online sales. ThisRead More…
Commercial
There are times when you go to a professional food photography job and you are completely blown away with the food that you are capturing. This was such a case when I was commissioned by the Farm Café to complete a marketing shoot. The Farm Café The Farm Café is a family run establishment situatedRead More…
Commercial
One of my great loves is working with other creative professionals. This photographic shoot for a garden designer client is a case in point. The brief was to capture the practically of their design, including an amount of hard landscaping and also to feature the low maintenance aspect of the space. The shoot is oneRead More…
Branding
The need to update your marketing It is good news that non-essential retail businesses can open again on the 15th June. The problem you all have is the need to make your premises safe for customers and staff. Many of you are having to make considerable alterations to both your premises and procedures to beRead More…
Commercial
The marketing mix has definitely changed over the years. Never more so in the latest crisis. There is increasing emphasis for online content and social media awareness. The immediacy of modern platforms and the sheer quantity of data being put out there means that your post can disappear in moments. The key to success isRead More…
Architecture
Refurbished offices for Regus by Falcon Construction Many of you are aware that I specialise in residential interior photography, however you may not know that I also cover commercial interiors too. Recently I have undertaken an interiors shoot for a construction company tasked with re-furbishing serviced offices for Regus. The purpose of this shoot wasRead More…
Architecture
Background to the interior photography shoot. It was perhaps my dream referral when I was introduced by a networking colleague to carry out interiors photography for an expanding chain of pubs. Initially I was called to a meeting to discuss food photography. (See previous blog post –The art of the food-photographer ) At the meetingRead More…
Commercial
The art of food photography A case study on how food photographers work today So what is the purpose of food photography when it comes to marketing? This is an interesting question, as things have changed in the last few years. No longer do you find food photography with set up shots, often with fake ingredientsRead More…