Commercial
There is an adage when it comes to the retail environment. “Retail is detail”, which was attributed to James Gulliver, the head of Fine Fare/ Safeway in the 70’s. This is still true today as the little details really matter and sometimes it is what sets a business apart from its competitors. Background This was
Architecture
About Sophie – curtain and blinds specialist Sophie is one of my long-standing interior design clients. She came to me following a recommendation from our mutual busines coach. It just happened to turn out that Sophie was also a childhood friend of my daughter. Sophie specialises in curtains and blinds and also supplies soft furnishings.
Commercial
During the COVID-19 pandemic whole areas of our lives have changed. An amazing statistic recently revealed that there has been a 750% increase in Google searches for take-away afternoon teas. What has changed in your business? How have you pivoted in these challenging times? So many have now made the shift to online sales. This
Branding
There are so many people who are now looking to rebuild their business following the global catastrophy that 2020 has been. It is true that the world has changed for good and we need to reflect that change in the way that we promote our business. So how can brand photography help? The good old
Commercial
There are times when you go to a professional food photography job and you are completely blown away with the food that you are capturing. This was such a case when I was commissioned by the Farm Café to complete a marketing shoot. The Farm Café The Farm Café is a family run establishment situated
Commercial
One of my great loves is working with other creative professionals. This photographic shoot for a garden designer client is a case in point. The brief was to capture the practically of their design, including an amount of hard landscaping and also to feature the low maintenance aspect of the space. The shoot is one
Guest Blog
One of the best aspects of lockdown has been the opportunity to explore locations close to home. It has been amazing to discover new places within walking distance from my front door. I have become expert on every public right of way and alleyway in all directions! It has also given me the opportunity to
Branding
The need to update your marketing It is good news that non-essential retail businesses can open again on the 15th June. The problem you all have is the need to make your premises safe for customers and staff. Many of you are having to make considerable alterations to both your premises and procedures to be
Creativity
A series for aspiring photographers To improve your photography I thought that I would cover a number of photographic techniques as a set of photographic tips in the blog. Photographic tips: The panoramic image How do you take the perfect panoramic shot? The technique is fairly simple and the majority of people will be able
Commercial
The marketing mix has definitely changed over the years. Never more so in the latest crisis. There is increasing emphasis for online content and social media awareness. The immediacy of modern platforms and the sheer quantity of data being put out there means that your post can disappear in moments. The key to success is