Sophie Sews – An Interior Design clients marketing story.
About Sophie – curtain and blinds specialist
Sophie is one of my long-standing interior design clients. She came to me following a recommendation from our mutual busines coach. It just happened to turn out that Sophie was also a childhood friend of my daughter.
Sophie specialises in curtains and blinds and also supplies soft furnishings. She originally ran her business from home but has now taken on premises.
Even during lockdown her business has gone from strength to strength.
For me, the wonderful thing is that Sophie is really clued up about marketing and sees the importance that great images bring to her interior design business.
How Sophie organises the shoots
Sophie is very pro-active with her clients and always pre-empts things by gaining permission for a photoshoot before her clients have even placed their order. This means that when she organises her shoots, she has a reservoir of keen homeowners willing to have their properties photographed. As a thank you Sophie always sends them the edited images from their house.
This means that Sophie really gets value for money from her investment in a day’s photography. Sophie always chooses her willing clients carefully so that she can feature the products and services that she wishes to market to her client base.
Over the years I have gained a deep insight into what is important to Sophie so that I can capture the right looks and angles. I know that Sophie requires an overview of each project as well as the important details such as tie backs for the curtains or the detailed finish on the cushions. I have become tuned into the style that Sophie has and edit the images accordingly.
A few interior designers try to make everything look perfect and insist that each project is fully styled. Sophie on the other hand likes the lived-in look and only rudimentary tidying is carried out. This is usually removing things that may be embarrassing for the property owner or else could identify that property.
Sophie has a wide range of clientele, some who have just a blind fitted while others it is for every room in the house. It is true to say that she has taken me to some very impressive properties, and this has helped in my marketing too.
A typical days shoot
In a typical day’s photography Sophie picks me up from home around 9am and takes me on a pre-scheduled route. She continually liaises with the office to ensure that the day progresses smoothly and that her clients remain well informed about our likely arrival time. Sophie always has a back up plan in case things change. In the past that meant visiting properties under the management of an estate agent where Sophie had been commissioned to providing curtains and blinds for the managing agents. This level of organisation means that Sophie always gets the most from her photography days.
I have found that many of my other interior design clients are not so well organised and the usual comment I receive being that they do not think their clients would allow them into the property just for a photoshoot.
For Sophie, having regular photoshoots has made a huge difference to her business and she typically organises around 2-3 shoots annually. Sophie believes that having a pool of marketing material has been instrumental to growing her business such that she has now taken some retail premises. She has told me that a good part of her success is down to having marketing images that are a cut above the competition.
How I can help you with your interior design photography
If you would like to find out more about interior design photography or would like a free consultation to find out how to grow your business through great photography, then please do give me a call or arrange a video call through the contact form.
© Andrew Boschier Photography 2021