Marketing ideas for when you re-open post lock down

Branding

Marketing ideas for when you are ready to re-open…

The need to update your marketing

It is good news that non-essential retail businesses can open again on the 15^th June. The problem you all have is the need to make your premises safe for customers and staff. Many of you are having to make considerable alterations to both your premises and procedures to be ready for business.

It is now more important than ever to inform your customers that you will be returning and the changes you have made in order to trade. Updated marketing images are going to be essential in this process.

Commercial photography showing details of cuts of meat on display at a Surrey's Butchers — Marketing image showing details of cuts of meat on display

We offer a free consultation to form the basis of the brief

To illustrate what can be achieved, I have put together a case study on the help that was able to give to an established butchery business in Surrey. They approached me because they were in the process of updating their branding and website, taking advantage of the free consultation on offer.

Here we discussed the nature of their business and the values and beliefs that they held. It was important to convey that they were a traditional butcher that took pride in service and expertise. This was the foundation for the all-important brief for the forthcoming shoot.

Brief for the marketing shoot.

Master Butchers is an independent family run traditional butcher, based in Epsom. They required updated marketing images for their new website that reflected their brand and ethos. They have a fine tradition of service and quality.

Master Butchers in Surrey photographed by Andrew Boschier — Photographing Masters Butchers at work

Details of the marketing shoot

To show them at their best a few establishing shots were taken to show their location and the clean and hygienic premises. Their skilled staff featured prominently as well as details of the fine range of cuts of meat and complimentary produce on offer.

Marketing image showing Master Butchers preparing lamb chops — Marketing image showing detail of master butcher preparing lamb chops

Results from the shoot

They were delighted with their images and they now form the basis for their successful marketing leading them to become the established place to go in the surrounding area.

Detail of produce on display in butcher shop in Epsom, Surrey — Marketing photoshoot for family run Butchers in Epsom

Do you need to book some commercial photography for your branding and marketing?

If you are considering that you might need to update your marketing in light of the current situation it might be of use to take advantage of a free half hour call to discuss how you can improve your marketing materials and inform your customers that you are open for business. You can book time with me now by following the Calendly link below.